Resources

To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of how to address the challenges, opportunities and ever changing trends of getting the attention of your target market.

Please feel free to share, tweet, or contact us about these resources.

Author: natashagordon

| Thursday, Mar 03 2016

The Definitive Guide to Engaging Content Marketing

Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at […]

| Thursday, Mar 03 2016

Are You Ready to Embrace the Age of Digital Advertising?

Mad Men of the Millennium – The world has come a long way since Mad Men first set foot on Madison Avenue. Not only have the clothes changed, but so too have the roles, skills, and opportunities. Due to vast technological advancements, the marketing landscape has shifted from print to digital, creating opportunities for advertisers […]

| Thursday, Mar 03 2016

The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Read Marketo’s full article here